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I went back into the marketplace with the right estimation of effort and started seeing results.
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And as soon as I did that, everything started to change – immediately. In “The 10 X Rule” Cardone talks about his own failures in business and how he bounced back “ I committed to making this work by increasing my efforts 10 times. Anytime I have ever coasted or done a “normal” amount of work, I would fall short of my target and feel the pain of frustration and disappointment which lead to reducing my targets. When I look back on my own life, anything I have ever achieved that was worthwhile did take an extraordinary amount of effort. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams.” – Grant Cardone So what happens is they give up at the first sign of frustration or disappointment. If the number one sticking point in goal attainment is a lack of action then it’s obvious that the solution is in massive action. They don’t spend enough time listing the steps required to succeed, the adversity they will need to overcome to push things through and the price they must pay to attain the goal. What stops most people from achieving a goal is underestimating the time, effort and energy involved in completing the project. I’ve been reading Grant Cardone’s “The 10X Rule: The Only Difference Between Success and Failure” and in his view success comes from taking 10 times more action than you previously anticipated. What stops most people from achieving their goals? When you combine big thinking with massive action you will be surprised at how much you are capable of, once you tap into the power of momentum. Thinking and dreaming big must match with the equal and equivalent amount of action for it to go anywhere. Big Dreams + Little Action = disappointment and frustration. This missing piece in the jigsaw is a bias towards massive action. Why is this? Thinking big is just one part of the equation. The self-help world encourages us to “Think Big”, “Follow Your Passions”, “Live as if there was no such thing as failure” and it usually just leads to keeping people stuck in a dream state, wishing, hoping and fantasizing yet never actually moving forward. We all want to make something of ourselves yet it’s only a tiny percentage of people ever follow through.